Lyse: build a great IPTV service and the money will come...easy as that

Anders Brandt, International Business Development Manager for Norwegian FTTH provider Lyse, has been telling IPTV News Studio that making money from an IPTV based multi-play service is easy, providing you deliver a “top-notch, no fault, high-quality service like we do, and deliver it beautifully.” He said that if these criteria are met, operators should dare to ask for good money - and it will come.

Brandt told IPTV News Studio about his company’s “world record” £945 per year average subscriber revenues and says the Lyse service saves consumers money they would otherwise have spent on DVDs, magazines and general multimedia consumption. The revenues need to be high too: the company spends between £1,200 and £1,500 to bring a home onto the fibre network.

You can see the full interview with Anders Brandt by clicking here.